The primary audience consists of Gen Z undergraduate students, generally aged between 18 and 25, followed by postgraduate students, lecturers and university employees. UTHM’s technical and engineering focus creates a slightly male-skewed population, with approximately 55% male and 45% female students. Around 7% are international students, creating a largely Malaysian but culturally diverse campus community. The audience is generally student-budget conscious and suited to affordable fragrances, personal-care products and practical gifting options.